The Taste of Now


The National Pork Board (NPB) has extended the integrated Taste of Now category brand campaign – sharing Pork’s story of incredible flavor. The campaign targets foodservice professionals, retailers and general market and Hispanic consumers to create a coordinated customized effort across all audiences. Specifically, the foodservice campaign is designed to communicate the opportunity pork presents to operators – profitability, versatility, availability and incredible flavor!


For the campaign, launching in early October, NPB partnered with three industry-leading chefs to create chef videos, recipes and butchering demonstrations. Operators can explore these assets and ways to amplify their creativity and bottom line here.